Tony's Flooring Centre
Flooring retailer & installer · Etobicoke, GTA
Noticed Tony's Flooring has been quoting and scheduling installs by phone since 1961 - curious if a simple online booking calendar for measures and install dates would save Maria and the crew the back-and-forth.
Why they need it
A customer-facing quote-request and job-scheduling web portal, plus a simple install-crew calendar Maria and Rob can run from a phone or laptop. Today every quote and installation date is negotiated by phone or a generic contact form with no calendar behind it, which means double-bookings, no automatic reminder before a crew shows up, and no way for a homeowner to check order status once product is ordered. A portal where customers request a measure, see available install dates, and get a link to check job status would replace hours per week currently spent on phone tag and cut missed appointments. The same backend gives the crew a scheduling calendar so staff know which job is happening where each morning instead of a paper or text-message schedule. For a 65-year-old, single-location, owner-run flooring shop this is a lean build: quote intake, calendar, SMS confirmations, and a lightweight job-status page - no large e-commerce catalog needed.
Tech gaps
No online appointment booking for quotes/measures, no e-commerce, no customer-facing job or order status - everything routes through phone calls or a generic contact form
Current tech
Content-driven website (blog, portfolio gallery, FAQ) with contact forms; no shopping cart, no online booking, no live chat
Selling a portal + ops tool
PlaybookA customer-facing portal and the internal tool behind it, built together so the data is entered once.
- Lead with whichever side hurts more today; the other side is phase two.
- One data model means the customer sees exactly what the office sees.
Objections (1)
- “That is a big project.”
- It is two small ones in a row. You see the first working before you commit to the second.