Muskoka Marinas
Marina & marine service/storage · Utterson, Central Ontario
Running Skeleton Lake and Windermere as a Mercury dealer with two separate phone lines - do your techs and front desk share one view of a customer's boat, or does that information live in two different inboxes?
Why they need it
Muskoka Marinas runs two Mercury dealer/service locations - Skeleton Lake and Windermere, each with its own phone line (769-2151 and 769-3661) - and no shared customer record between them. A boat owner who stores at one location and services at the other has to re-explain their boat's history every time, and the site's 'Schedule Service' and 'Book Storage' forms appear to dump into email rather than a tracked queue that techs can triage. A two-location customer and service portal - boat owner login showing service history, storage status, and invoices across both sites, plus a technician-facing job board for the service bays - would eliminate the double-entry and phone tag that comes with a two-site Mercury operation, cut down on missed follow-ups during the short boating season, and let the family ownership see shop capacity across both locations at a glance instead of two separate paper/whiteboard schedules.
Tech gaps
No shared customer record between the two locations; no online payments; no technician-facing job/dispatch board; service and storage requests appear to route to email rather than a tracked queue
Current tech
Website request forms for service scheduling, storage booking, and rentals; small online parts/inventory store
Selling a portal + ops tool
PlaybookA customer-facing portal and the internal tool behind it, built together so the data is entered once.
- Lead with whichever side hurts more today; the other side is phase two.
- One data model means the customer sees exactly what the office sees.
Objections (1)
- “That is a big project.”
- It is two small ones in a row. You see the first working before you commit to the second.