Leads
Leads
AttemptingPool · 3 attempts · last yesterday

Fairway Electrical Services Inc.

Electrical contractor (ICI, utility & generator services) · Hamilton, Golden Horseshoe

(905) 304-1133
Call now
Recommended build
Internal crew/project dispatch portal + client project-status view
Type
multiple
Budget
$60-150k
Opening line

You bill yourselves as "the largest, leading electrical contracting business in the Hamilton Region" running hydrovac, traffic-signal and generator crews side by side - is that coordinated with anything more than phone calls and email?

Why they need it

Fairway is Hamilton's largest electrical contractor, running hydrovac/directional-boring crews, traffic-signal and sports-field lighting installs, fire alarm work and generator sales alongside core ICI electrical work - a genuinely multi-division operation that, based on their site, still coordinates purely by phone and email behind a static marketing page. Build an internal ops/dispatch web portal so office staff can assign the right crew (hydrovac vs. traffic signal vs. generator) to each job, track multi-week municipal and commercial projects through stages, and give estimators a shared pipeline instead of separate email threads per division. Pair it with a lightweight client-facing project-status view for commercial and municipal customers overseeing traffic-signal or sports-lighting contracts, replacing status-update phone calls. At their apparent scale (50+ staff across several service lines), the hours saved on manual coordination and reduced project-manager overhead would likely offset the build cost within a year.

Tech gaps

No online quote or booking system, no customer/municipal-client project portal, no visible crew or equipment dispatch tool, no job status tracking for multi-week municipal and commercial contracts.

Current tech

Static WordPress-style marketing site (footer credits a local web agency), single info@ inbox and phone number as the only intake channels; no visible field-service, dispatch or CRM software despite running hydrovac/directional-boring, traffic-signal, sports-lighting, fire alarm and generator divisions.

Selling a portal + ops tool

Playbook

A customer-facing portal and the internal tool behind it, built together so the data is entered once.

  • Lead with whichever side hurts more today; the other side is phase two.
  • One data model means the customer sees exactly what the office sees.
Pricing: $60k to $150k across two phases. Phase one usually 10 to 14 weeks.
Objections (1)
That is a big project.
It is two small ones in a row. You see the first working before you commit to the second.
Open fairwayelectrical.com