Fairway Electrical Services Inc.
Electrical contractor (ICI, utility & generator services) · Hamilton, Golden Horseshoe
You bill yourselves as "the largest, leading electrical contracting business in the Hamilton Region" running hydrovac, traffic-signal and generator crews side by side - is that coordinated with anything more than phone calls and email?
Why they need it
Fairway is Hamilton's largest electrical contractor, running hydrovac/directional-boring crews, traffic-signal and sports-field lighting installs, fire alarm work and generator sales alongside core ICI electrical work - a genuinely multi-division operation that, based on their site, still coordinates purely by phone and email behind a static marketing page. Build an internal ops/dispatch web portal so office staff can assign the right crew (hydrovac vs. traffic signal vs. generator) to each job, track multi-week municipal and commercial projects through stages, and give estimators a shared pipeline instead of separate email threads per division. Pair it with a lightweight client-facing project-status view for commercial and municipal customers overseeing traffic-signal or sports-lighting contracts, replacing status-update phone calls. At their apparent scale (50+ staff across several service lines), the hours saved on manual coordination and reduced project-manager overhead would likely offset the build cost within a year.
Tech gaps
No online quote or booking system, no customer/municipal-client project portal, no visible crew or equipment dispatch tool, no job status tracking for multi-week municipal and commercial contracts.
Current tech
Static WordPress-style marketing site (footer credits a local web agency), single info@ inbox and phone number as the only intake channels; no visible field-service, dispatch or CRM software despite running hydrovac/directional-boring, traffic-signal, sports-lighting, fire alarm and generator divisions.
Selling a portal + ops tool
PlaybookA customer-facing portal and the internal tool behind it, built together so the data is entered once.
- Lead with whichever side hurts more today; the other side is phase two.
- One data model means the customer sees exactly what the office sees.
Objections (1)
- “That is a big project.”
- It is two small ones in a row. You see the first working before you commit to the second.