With five showrooms from Brampton to London, does staff at each Midha's location have a way to check stock or delivery status at the other four without picking up the phone?
Why they need it
With five showrooms across Brampton, Mississauga, Scarborough, Cambridge and London, Midha's runs heavy discount promotions (up to 70% off) but has no visible way for a customer to check whether an item is in stock at their nearest store, or where a delivery actually is once ordered. A cross-location inventory and delivery-tracking portal - customers search whether a sofa is in stock in Cambridge and see real availability, then track delivery like a courier shipment - replaces phone calls between stores and the manual 'let me check with the other location' that costs sales when a customer walks. On the back office side, a simple appointment-booking layer for design help would reduce walk-in wait times. Given the five-location footprint, this is a genuine ops-scale opportunity: one dashboard for store managers to see stock and delivery status across all five sites instead of five separate spreadsheets - an internal tool that pays for itself in reduced double-selling and faster delivery promises.
Tech gaps
No appointment/consultation booking, no cross-location real-time inventory visibility, no delivery-tracking portal despite advertising delivery across multiple cities
Current tech
Custom e-commerce site with shopping cart, financing options, blog and a custom sofa design tool; active Facebook/Instagram
Selling a portal + ops tool
PlaybookA customer-facing portal and the internal tool behind it, built together so the data is entered once.
- Lead with whichever side hurts more today; the other side is phase two.
- One data model means the customer sees exactly what the office sees.
Objections (1)
- “That is a big project.”
- It is two small ones in a row. You see the first working before you commit to the second.