Beyond the Pale Brewing Company
Craft brewery · Ottawa, Eastern Ontario
Your City Centre taproom books tables through Paloma Parties while ByWard Market uses Libro Reserve - two different reservation systems for one brewery seems like it's costing you both money and a unified view of your regulars.
Why they need it
Beyond the Pale operates two Ottawa taprooms, and remarkably each one runs on a different reservation platform - City Centre uses Paloma Parties, ByWard Market uses Libro Reserve - meaning a regular customer can't be recognized across locations and staff can't see combined booking data anywhere. Add a third system for the Shopify beer shop and a fourth in the form of Uber Eats commission fees for food delivery, and this is about as clear a 'disconnected SaaS stack' case as exists in this segment. A single custom reservation and ordering platform covering both taprooms would replace two different paid reservation subscriptions with one system, unify customer and loyalty data across locations for the first time, and an in-house food ordering flow would let them stop paying Uber Eats' delivery commission on orders that could be taken directly. This is a strong, concrete, dual-location consolidation project.
Tech gaps
Two locations of the same brewery run two completely different table-reservation platforms with no shared customer record between them; the online shop is a third disconnected system; food delivery is outsourced to Uber Eats commission rather than handled in-house - four unconnected systems for a two-location operation
Current tech
Two taprooms (City Centre and ByWard Market) each run a DIFFERENT third-party reservation platform - Paloma Parties at City Centre, Libro Reserve at ByWard - plus a separate Shopify shop (btpshop.ca) and Uber Eats for food delivery
Selling a portal + ops tool
PlaybookA customer-facing portal and the internal tool behind it, built together so the data is entered once.
- Lead with whichever side hurts more today; the other side is phase two.
- One data model means the customer sees exactly what the office sees.
Objections (1)
- “That is a big project.”
- It is two small ones in a row. You see the first working before you commit to the second.