Leads
Leads
AttemptingMarcus Hill · 3 attempts · last yesterday

Beyond the Pale Brewing Company

Craft brewery · Ottawa, Eastern Ontario

(613) 668-2337
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Recommended build
Unified two-location reservation + food ordering platform replacing Paloma Parties, Libro Reserve and Uber Eats
Type
multiple
Budget
$60-150k
Opening line

Your City Centre taproom books tables through Paloma Parties while ByWard Market uses Libro Reserve - two different reservation systems for one brewery seems like it's costing you both money and a unified view of your regulars.

Why they need it

Beyond the Pale operates two Ottawa taprooms, and remarkably each one runs on a different reservation platform - City Centre uses Paloma Parties, ByWard Market uses Libro Reserve - meaning a regular customer can't be recognized across locations and staff can't see combined booking data anywhere. Add a third system for the Shopify beer shop and a fourth in the form of Uber Eats commission fees for food delivery, and this is about as clear a 'disconnected SaaS stack' case as exists in this segment. A single custom reservation and ordering platform covering both taprooms would replace two different paid reservation subscriptions with one system, unify customer and loyalty data across locations for the first time, and an in-house food ordering flow would let them stop paying Uber Eats' delivery commission on orders that could be taken directly. This is a strong, concrete, dual-location consolidation project.

Tech gaps

Two locations of the same brewery run two completely different table-reservation platforms with no shared customer record between them; the online shop is a third disconnected system; food delivery is outsourced to Uber Eats commission rather than handled in-house - four unconnected systems for a two-location operation

Current tech

Two taprooms (City Centre and ByWard Market) each run a DIFFERENT third-party reservation platform - Paloma Parties at City Centre, Libro Reserve at ByWard - plus a separate Shopify shop (btpshop.ca) and Uber Eats for food delivery

Selling a portal + ops tool

Playbook

A customer-facing portal and the internal tool behind it, built together so the data is entered once.

  • Lead with whichever side hurts more today; the other side is phase two.
  • One data model means the customer sees exactly what the office sees.
Pricing: $60k to $150k across two phases. Phase one usually 10 to 14 weeks.
Objections (1)
That is a big project.
It is two small ones in a row. You see the first working before you commit to the second.
Open beyondthepale.ca