Freshcrete
Mobile-mix concrete contractor · Napanee, Eastern Ontario
Freshcrete runs five mobile mixer trucks pouring 'pay only for what's poured' concrete across Napanee, Belleville, Kingston and Picton, but bookings and routing for that fleet still run through a single contact form, with no dispatch board to sequence same-day pours.
Why they need it
Freshcrete runs five mobile mixer trucks delivering on-site concrete across Napanee, Belleville, Kingston and Picton on a 'you pay only for what's poured' model - a genuine fleet operation that today is booked through a single 'Get Quote' contact form with no visible dispatch or route-planning system. Sequencing same-day pours across five trucks and a wide territory by phone and memory risks idle trucks, double-booked time slots and wasted drive time. A fleet dispatch and booking web app would let customers request a pour date, address and volume online, let dispatch assign trucks and sequence routes to minimize drive time between jobs, and give drivers a mobile view of their day's stops. It could also track the 'pay for what's poured' billing automatically against each truck's metered output, replacing manual reconciliation. For a company whose entire value proposition is fleet flexibility, software that actually manages that fleet in real time is a direct, measurable efficiency and revenue play.
Tech gaps
No online booking/scheduling for pours despite running 5 mobile mixer trucks, no dispatch or route-planning tool to sequence same-day pours across Napanee/Belleville/Kingston/Picton, no customer portal to confirm pour volume/time or track the 'pay only for what's poured' billing.
Current tech
GoDaddy-built website with a 'Get Quote' link to a contact page; no online order/dispatch system for the mobile mixer fleet, no real-time truck tracking, no customer self-serve booking.
Selling a internal ops tool
PlaybookDispatch, scheduling, job tracking built around how they actually run crews, replacing the whiteboard and the inbox.
- Ask what breaks when the office manager is off sick. That is the tool.
- Off-the-shelf dispatch software makes them change their process. We build to their process.
- Mobile for the crews, desktop for the office.
Objections (2)
- “We looked at Jobber / ServiceTitan.”
- Good tools for a standard shop. Ask what they had to give up to fit it. We build the parts that did not fit.
- “Our crews won't use software.”
- They already use their phone all day. If it takes more than two taps we built it wrong.